Oct 16, 2018
Newton Abbot Racecourse Named Finalists in Two Categories of Prestigious Industry Awards
Newton Abbot Racecourse is delighted to announce they have been named as a Finalist in two categories for the prestigious Showcase & Awards, hosted by the Racecourse Association (RCA).
The Showcase & Awards is the marquee event of British racecourses that annually celebrates first class customer experience in partnership with Moët Hennessy, Racing Breaks, Racing Post and Great British Racing.
Newton Abbot Racecourse has been listed as a Finalist in the Love of the Sport and Digital & Social Media categories. From the five Finalists the winner will be revealed at the Showcase & Awards ceremony on Thursday 8th November at Aintree Racecourse.
The Love of the Sport Award celebrates initiatives that both enrich and extend the reach of the sport to customers. Successful entries demonstrated the passion, enthusiasm, knowledge and skill of those who work tirelessly in the sport, enhancing both customer enjoyment and education of horseracing.
The Digital & Social Media Award celebrates best in class in the world of digital presence and social media. Entries had to demonstrate how the racecourse crafted targeted campaigns through these channels in order to improve brand presence, customer relations and/or commercial gain.
Patrick Masterson, Managing Director at Newton Abbot Racecourse, said: “We are delighted to be chosen as finalists in not one but two categories of this year’s Showcase & Awards.
“At Newton Abbot we continually strive to create new ideas to help us extend the reach of the sport and educate fans into the work and dedication that goes on behind the scenes to make the sport what it is today.
“Digital and social media are increasingly important channels for us to reach our target market to promote the experience of a day at the races to both regulars and newcomers, so we are thrilled to see that our efforts in these channels have been recognised amongst the best in the industry.”
Caroline Davies, RCA Racecourse Services Director, said: “I am thrilled for Newton Abbot Racecourse for their success in being named as a Finalist at the 2018 Showcase & Awards.
“It is one of the most exciting times of year to see the Showcase submissions go before the judges to demonstrate the care and attention given to enhancing the raceday experience.
“I extend my congratulations to the team for their hard work in securing this achievement as one of our Finalists and wish them the best of luck ahead of the Awards ceremony at Aintree Racecourse on Thursday 8th November.”